Your prime is NOT BEHIND YOU IT IS waiting to be unlocked

what if i told you?

Society Lied To You About Your Prime

You were told that it is a fleeting moment—when your body is the strongest, your energy is the highest, and your reflection in the mirror matches some outdated ideal. However, your true prime is not about how much you can lift or how young you look—it is about how deeply you know yourself, how powerfully you lead, and how fully you live your purpose. It begins the moment you stop chasing youth and start embodying wisdom, resilience, and mastery. Whether you are 40, 50, or beyond, your prime isn’t behind you—it’s the version of you that refuses to settle, the one that chooses growth, expansion, and impact every single day. Through balance, drive, and self mastery, we will unlock this version of yourself together, so that you can shift into your prime.

balance

Cultivate strength, stability, & focus to move through life with unwavering confidence.

drive

Ignite your purpose, fuel your motivation & build the longevity needed to sustain success.

self mastery

Sharpen your mindset, gain crystal-clear clarity & unlock the vitality to thrive.

Hi, I'm Brian Socci

From a young age, I pushed my limits, striving to perform at a high level, chasing peak performance, and doing everything I thought would help me finally get rid of the pain holding me back and build a body that could keep up with my ambitions. But no matter how strong I got, I couldn’t escape the debilitating challenges that kept arising in my body. From chronic pain to depression, insomnia, gut issues, and more, I started to wonder, "is this what the rest of my life is going to look like?" For years, I searched for answers, treating pain as the enemy. Then, everything shifted. Instead of fighting it, I started listening. That is when I realized true performance is not just about training harder—it is about alignment, recovery, and a holistic approach that integrates mind, body, and spirit. My body was not failing me, it was guiding me toward something deeper. Once I made this shift, my entire life changed. I did not just eliminate the pain, I unlocked a level of vitality, energy, and strength I never thought possible—even in my 20's. Now I am in my 50's and I feel better than ever—not because I push harder, but because I train holistically. Your prime is not behind you—it begins the moment you stop chasing old models of performance and start optimizing for balance, drive, and self-mastery. I’m here to show you how.

Our approach

Holistic Lifestyle Coaching

Our mission is simple—to help you unlock lasting vitality, resilience, and strength so you can perform at your highest level, no matter your age. Through cutting-edge movement science, holistic wellness strategies, and deeply personalized coaching, BDS Wellness helps you move beyond pain, optimize your energy, and step into your full potential. Whether it’s overcoming chronic challenges, building a body that supports your ambitions, or redefining what peak performance means to you, this work isn’t just about training—it’s about transforming how you live. When you align your mind, body, and spirit, you don’t just improve your health—you reclaim your power, inspiring those around you to rise alongside you.  Learn More

nutrition

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movement

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mindset

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Lifestyle

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Our OFFERINGS

Step Into Your Prime

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ACHIEVE PEAK PERFORMANCE
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Client Testimonials

RUSSELL DIEFFENBACH

"I have been working with Brian for the past seven years. He has helped me transform not only my body, but my way of life. Thanks to his expertise and guidance, I feel stronger, healthier, and more balanced than ever before. I highly recommend him to anyone recovering from surgery or seeking a more holistic approach to fitness and wellness!"

RUSSELL DIEFFENBACH

"I have been working with Brian for the past seven years. He has helped me transform not only my body, but my way of life. Thanks to his expertise and guidance, I feel stronger, healthier, and more balanced than ever before. I highly recommend him to anyone recovering from surgery or seeking a more holistic approach to fitness and wellness!"

RUSSELL DIEFFENBACH

"I have been working with Brian for the past seven years. He has helped me transform not only my body, but my way of life. Thanks to his expertise and guidance, I feel stronger, healthier, and more balanced than ever before. I highly recommend him to anyone recovering from surgery or seeking a more holistic approach to fitness and wellness!"

Are You Ready To Step Into Your Prime?

Book Your Free 30min Consultation

begin Your Journey